Posted by All-Nutrient Professional on Dec 29, 2017
Unicorn color is officially a fad now, so it won't be long before it fades. Here are the top 10 hair color trends with year-long staying power.
- Silver Strong
As women claim their power, ageless beauty becomes part of the appreciation. With terms like “anti-aging” being banned from some women's magazines, it’s no wonder that 50-plus model agencies are springing up from Russia to Paris and @over50_style is a hot spot on Instagram. Taking back gray from those 20-something wannabes, women are already celebrating their natural gray in 50 shades and more by enhancing it with semi/demi-permanent color that perfects salt and pepper hues or adds subtle, sophisticated tones to charcoal, smoky silver, gunmetal and pewter. Next, metallic glossers and silver polishers will boldly take natural gray where it has never gone before. Those who skip the “color add” will turn to tinted shampoos that counteract yellow and brass, boost violet and bump-up slate because they are powerful helpers for augmenting and celebrating gray, not hiding it.
- The Color Purple
The Pantone Color of 2018 is Ultra Violet, so of course, those on the edge will do hair a solid (shade) with intense and enigmatic purples, pomegranates and periwinkles, while the more nuanced will choose a “pop-up” version, like mulberry or mauve in hidden underlayers. The blue-based purple is made for experimentation, so you can expect to see every variation imaginable, including silver with a hint of lilac among the gray-loving set. Already, those dipping into the trend carefully are making mauve paired with everything, from pearl blonde to chocolate brunette, a bona-fide mini trend that relies on ombré and sombré techniques.
- Balayage Baby
Eco-friendly (no foils), customizable and fast, balayage, will continue to be the choice from those who love highlights and lowlights, too. Hair-painting allows a rooted look, face-framing pieces, instant depth and so much more. In 2018, balayage will rarely look like white lightening, but will be toned for shades of gold-white, pearl, rose-gold, honey, amber and cognac, moving it from a blonding technique right into brunette-enhancing results. It will also be combined with ombré in sections that are toned from light to dark. Softening and right for all bases and skin tones, you can only expect this absolutely A-list technique to evolve in the coming year.
- Rooted Melts
With this idea taking root, it’s no longer about covering roots but making them part of an overall color design or look. For 2018’s pared-down routines, nothing beats shaded, smudged, extended and root-blended looks that fade away without harsh lines. Off-the-scalp balayage and short-hair ombré come into play. Glitter roots may be seasonal, but expect new approaches for roots to emerge throughout the year. Naturally, color melts that rely on a softer shade selection get in on the game from the root area down, where melted tip-color is for the fashion-centric.
- Foodie and Vintage Colors
Foodie colors are all about alluring names from mulled wine, hot chocolate and crème soda to root beer, red velvet and cookies-and-cream. They rely on color melts, ombré and toned balayage. Vintage colors are part of the trend toward tapping the ‘90s, like Julia Roberts did when she recently returned to her ‘90s red. The ‘90s themselves are back in many ways, from chokers to platinum-tinted hair with pinkand hair scrunchies to, yes, visible roots. Just don’t forget to update the trends with simpler, softer approaches. Whether the vintage shade is inspired by the Baywatch reboot or the incredible blondes of the ‘50s, they often become an emotionally comforting color, as women look back to the decade when they felt happiest. In fact, several studies show that women are also favoring the cuts they wore during the era they were the happiest—updated with styling, of course.
- Natural and Nature-Inspired Color
The two takes on this trend involve natural-looking color and more natural-stance hair coloring products. In terms of tones, softer natural black, not Goth jet, will come to the forefront—Rihanna already leads the way. Black with midnight blue (or sky blue for short hair that can take it) will be a fashion-forward option. For those going to salons for gray coverage (about 72% of salon color services according to one study), a healthy, shiny, natural-looking shade is a must-have that will evolve into nature-based colors from wheat blonde to woodsy brown to terra cotta reds. Wilder color, which won’t see as much play because most hair can only take it for few sittings—and it’s on-the-job distracting and potentially hair trashing—will find blended and blurred color muses in birds, animal fur and gem stones. Everyone will be asking for good-for-hair-and-earth haircolor products that include natural and nourishing ingredients that are sustainably sourced. Even packaging is expected to get on the “green” train.
- Men’s Highlights and Beard Coloring
The guys have been getting in on the color gain; research firm Kline, in its Kline PRO report for the Professional Beauty Association, notes that men’s lightening services increased by 110% in 2016, while men’s general coloring increased by just 8%. Balayage and highlights will lead the way by adding a youthful appearance, creating a dimensional/thickening illusion and blending gray. Salons report that if there’s one way guy’s highlights are a well-kept secret it’s from their friends—men don’t want their bros thinking it’s from anything but the sun. Even beard services, which are big, often include a little color camo.
- Custom Color for Curls and More
Color based on hair texture is thing as colorists master their arts to be more inclusive than ever. Curly hair requires a shine boost, stronger highlights and more TLC. Also, it often demands dealing with dark-haired beauties’ orange and yellow undertones, which now means making the most of them, as opposed to subduing them. Adjusting color for all hair types and textures will be a hallmark of 2018, where diversity in beauty will evolve to mean individually chosen colors and placements for hair types and texture, skin tones, size, gender expressions and age.
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A post shared by Master Colorist/Stylist (@fannsssy) on
All-Nutrient curly color service:
@Fannsssy,"This time I did full-highlights with a teasing technique, bleach with 40 Volume because she is a natural level 2, then I toned twice. First application was my favorite color, 8CS in Keratint with the Keratint developer, and then on top of that I added 10P in Keratint with drop or two of the Violet accent with the Keratint developer. Processed for 20 minutes and bam! Perfect!"
- Tonal Blonding
Whether all over or just for highlights, bleaching and toning is creating softer blondes, brondes (brunette and blonde), brondze (blonde and bronze) and other beautiful shades like buttery blonde, beige, vanilla, gold-metal blonde and pearl. Blondes have always had their day but next year, expect more subtle, delicate and bespoke blonde shades than ever.
- Conditioning, Hair-Restoring Color
Due in part to the years-old trend toward dramatic, extreme color, there’s a new top demand: healthy hair with structural integrity. According to a study from Modern Salon magazine, three-fourths of salon respondents said their clients are more interested in hair health than they were two years ago. Women and even men are not only asking about healthy hair color and hair color ingredients, they are expressing interest in everything that helps prevent or repair hair damage. The big beneficiaries are hair prep treatments, color-infusing shampoos and conditioners, and semi-permanent color products. Even temporary colors will be more popular than ever because they throw shades on the safe side. Blondes will never give up their double-processes, but they will expect better, healthier results. Even “aging hair,” which is bound to get a new name in the near future, requires a care plan that keeps hair strong, shiny, and natural, yet vibrant looking.