Coconut Oil seems to be the solution for everything these days. While beauty and health bloggers cant get enough of it, a coconut imposter has been hiding in many cosmetics. 

Celebrate Earth Day on April 22,2018 by taking small steps to reduce your carbon footprint!

It’s about time someone talked about that nasty “P” word – Paraben.
Many cosmetic companies either boast that they have products free of them or hide the word deep in their ingredient labels. But why?  Here is everything you need to know about parabens and why you should keep ‘em out of your hair!

First there was the no ‘poo shampoo, then came co-washes and pre-poos. But which should you poo-poo and which should you do?

It has long been believed that damaged hair is a lost cause, however, that may not actually be the case. Daily use of the right hair product can actually repair damage throughout the hair shaft, however, it is important to know that it is not the actual product itself, but the main ingredients that do the repair work.

It’s not just pretty to look at; the abundance of minerals, vitamins, omega fatty acids, and other natural properties make Sunflower Seed Oil (Helanthus Annuus) a top choice in cosmetic preparations.

Many haircare companies have jumped on the “sulfate-free” bandwagon, implying that their products are better and less damaging, but how much do you really know about it?

How many times have you purchased a hair product that sounds like it will work miracles, only to have your hair look more like Snape’s from Harry Potter? Or, how many times have you had a friend rave about a product, only for it to fall flat on your mane?

Our commitment goes beyond the well being of your hair,
stretching out to the well being of the planet.

Use lemon juice to get highlights. Pulling out gray strays will make more come back. You’ve heard them all, but how many common hair myths are really true?

Purifying or clarifying shampoos can do your hair and scalp good if you know when and why to use them, and how to choose one.

We have the Natural series, and we just introduced the Neutral series. So what's the difference?